The Story of a Brand That Is More Than Just Fashion
There are a lot of fashion brands out there, but at An Addict, we think the world doesn't need more clothes; it needs clothes that mean something.
We care about more than just style. Our focus is on passion, purpose, and the planet.
We make eco-friendly luxury T-shirts and clothes for people who love things that make them feel alive, like music, gaming, travel, sports, art, coffee, numbers, books, and more. We are based in the UK. Every collection is a love letter to a different passion.
Why We Began
We saw a gap. There were a lot of cheap clothes and empty slogans on the market, but not many high-quality, passion-driven clothes that really fit people's lifestyles and were good for the environment.
More than ever, consumers in the United Kingdom want eco-friendly choices.
People who are passionate about things, like gamers and runners, are doing well all over the world, but they don't have enough luxury casualwear.
A lot of eco-friendly brands don't have emotional stories that make people want to be part of their tribes.
An Addict fills that space by bringing together sustainable craftsmanship, a strong sense of self, and emotional connection.
Our Goals
Our goal is to build a worldwide community of passionate people who show their feelings on their sleeves.
Our goal is to:
Be known as a top sustainable passion-wear brand in the United Kingdom and more than 25 other countries.
Create an online community of loyal customers who not only buy from you but also connect and share stories.
Don't make too much of anything, and make sure that nothing goes to waste in our supply chain.
What Makes Us Unique
1. Passion-Led Collections: Each design is based on a different "addiction," like Music Addict, Travel Addict, Gaming Addict, Book Addict, Coffee Addict, and more. This lets customers show who they are through their personal style.
2. Made in the United Kingdom, which is good for the planet: We use 100% organic cotton and recycled materials to make our products in the United Kingdom. Every order comes in packaging that can be composted and recycled. Since we stopped using plastic in 2019, our production partners have saved more than 14 tonnes of single-use plastic.
3. Model Made to Order: You only get what you order, which cuts down on waste, keeps stock from going unsold, and makes sure that every item has a home before it's made.
4. High Quality and Design: Our pieces are made to be comfortable, last a long time, and never go out of style, so people wear and love them for years, not months.
How We Reach You
Social Media Tribes: Instagram, TikTok, and Pinterest pages just for each passion area.
Building a community by hosting challenges, giveaways, and collaborations in niche interests.
Blogs (like this one), passion stories, and updates on sustainability from behind the scenes are all types of content marketing.
Influencer and Collaboration Campaigns: We collaborate with the United Kingdom and global micro-influencers who share the same interests we design for.
What We're Up To Right Now
Starting a collection for people who are addicted to music, travel, gaming, coffee, books, and numbers.
We are expanding our online store in the UK and shipping to over 25 countries, including Australia, Austria, Belgium, and others.
We are building an An Addict community hub to connect people who share the same interests.
How We Stay Honest
We keep track of everything, not just sales but also effects:
Customers' thoughts on comfort, quality, and design.
Metrics for sustainability include the carbon footprint, the amount of waste that is reduced, and the effect of packaging.
Engagement analytics help us make sure that our stories connect with our community.
Why Choose an Addict?
You aren't just buying clothes. You wear your story, stand up for the planet, and join a movement that is as brave and unique as you are.
This is fashion that cares about you.
An Addict: Made in the UK and Loved Everywhere
